Property Websites · Senior Living
Senior living websites that respect the decision — and shorten it.
100+
Websites under management
30+
Years of website craft
95+
Lighthouse score, every site
<2s
Median LCP across portfolio
Selected work
Sample property websites we manage.
Live, in-market sites you can click through right now. Each one is tuned to its community's brand, its operator's KPIs, and the way real prospects actually shop.
Santa Maria, CA
Las Brisas
Boutique garden community on California's Central Coast.
Live pricing & tours · conversion-led UX
Anaheim, CA
Zia
Modern luxury residences at Lincoln Avenue and Carmenita.
Lease-up storytelling · LiveSync™ pricing
Portfolio, West Coast
MBK Rental Living
The flagship portfolio hub — communities across the West Coast under one roof.
Portfolio hub · rental & senior living journeys
Petaluma, CA
Haven
Laid-back luxury meets sustainable living in wine country.
Premium positioning · mobile-first leasing path
Thousand Oaks, CA
The Sanctuary
Serene Mediterranean residences tucked into the Conejo Valley.
Resort-style brand story · tour-to-apply clarity
Portfolio, West Coast
MBK Industrial
B2B portfolio site for the industrial and commercial verticals.
B2B credibility · lead-ready property storytelling
Murrieta, CA
Vintage Farms
Modern community for growing Southern California families.
Family-focused narrative · amenity-led storytelling
Duarte, CA
Solana
Architectural apartment living at Duarte Station.
Transit-oriented positioning · ILS-aligned funnel
Corporate · Irvine, CA
MBK Real Estate
The parent corporate site — investment, development, and operating story.
Corporate credibility · capital partner narrative
Morgan Hill, CA
Vida
Modern South Bay living with a small-town feel.
South Bay positioning · streamlined apply path
Why senior living is its own category
The visitor researching at 11pm is rarely the future resident.
Senior-living-specific feature set
What every senior living site we build comes with.
Adult-child research journey, treated like the primary path
Most senior living traffic isn't the future resident — it's the daughter, son, or care advisor doing 11pm research. We design the IA, the language, and the inquiry flows for that visitor first.
Care-level navigation that earns trust
Independent, assisted, memory care, respite. Clear pathways between them, honest copy about what each level includes, and the kind of detail that signals you take this seriously.
Accessibility beyond compliance
WCAG 2.2 AA on every page, AAA on key paths. Larger type, generous focus indicators, descriptive alt text, screen-reader-friendly structure — accessibility as a marketing asset, not just a legal floor.
Multi-step inquiry over instant lead capture
Senior living families aren't ready to be sold to in 90 seconds. Multi-step inquiry flows that progressively earn the right to contact, with clear privacy framing at every step.
Senior-living PMS & CRM integrations
Connect to the operator stack — Erickson, Brookdale-style PMS, Salesforce-based CRMs, dedicated senior-living tools. Inquiries flow into the system your sales team already lives in.
WordPress your team can run from any campus
Specials, events, photos, staff bios, dining menus — every campus updates the things they care about, on their schedule, through a familiar WordPress login. No more 'we'll get to it next quarter.'
Accessibility, on the record
Built for the visitor first, the legal floor second.
Larger default type. Generous focus indicators. Descriptive link copy. Screen-reader-tested forms. Color contrast measured on every release. Senior-living families notice; accessibility audits do too.
- WCAG 2.2 AA
- Standard on every page
- AAA
- On primary inquiry paths
- Multi-step
- Inquiry flows by default
- Senior-led
- On every project
“The right tour gets booked because the website made the family feel safe choosing it.”
Senior living · Marketing 101
Operator integrations
We connect to the senior-living stack you already run.
WordPress, the right way
The login your campus team already knows — with the trust the family expects.
When you'd rather not run WordPress
Astro, Next.js, headless — whatever fits your operating model.
Next step
Build a senior living website families actually trust.
We'll review your current site, the adult-child research journey on your campuses, and what a senior-led build would look like for your portfolio.
Get a quote
Tell us about your portfolio.
Single property or two hundred — we’ll review what you have, send a tailored proposal, and move at the pace your project deserves. No long forms, no demo gauntlet, no pressure.
- Senior-led reply — from the people who’ll do the work
- Tailored proposal, not a price sheet
- WordPress-first when you want to own your content
Got it. Thank you.
Your details are with us. We’ll review what you sent and follow up with a tailored proposal.